GLDN is a direct-to-customer online jewelry company that crafts personalized, timeless pieces using recycled metals and in-house production. They prioritize customer care, employee satisfaction, and giving back to the community, donating 10% of profits and 10 hours of employee time to charitable causes. GLDN aims to set a new standard for 'awesome' by providing high-quality, affordable jewelry while promoting sustainability, traceability, and fairness.