Pattern is a beauty company founded by award-winning actress and activist Tracee Ellis Ross, designed for individuals with curly, coily, and tight-textured hair patterns. Black-owned and Black-centered, Pattern offers a range of hair care products specifically tailored for natural hair. With a mission to celebrate and empower those with textured hair, Pattern's products can be shopped at various retailers such as Sephora, Ulta Beauty, and Macy's. Whether you are looking for curl-enhancing creams, nourishing shampoos, or specialized treatments, Pattern has a solution to help you embrace and care for your unique hair texture.