Primary crafts effortlessly simple, soft essentials for babies and kids, blending comfort with timeless design. Free from flashy logos or slogans, their gender-neutral collection prioritizes sustainable materials and versatile staples the whole family can enjoy. Thoughtfully made to simplify little wardrobes, every piece balances durability and coziness for everyday adventures. Discover a fresh take on kid-friendly fashion at primary.com, where minimal meets joyful living.